Yaffa's Print 21 magazine and Packaging News have combined to put together Australia's first Packaging Print Forum.
The two industry magazine's have recruited as speakers and panellists IVE Group executive chairman Geoff Selig; Orora Fibre group general manager Brian Lowe; Printing Industries CEO Andrew Macaulay; Marty Stone - Australia Post’s head of category – simplifying business, small business; Currie Group director, labels and packaging, Mark Daws; Matthews Intelligent Identification CEO Mark Dingley; HP marketing manager Michelle Lees; Gwen Blake, managing director of packaging design company Boxer & Co; Amber Bonney, creative director of The Edison Agency; Ian Douglas, solutions architect and director of Spawnit; head of product development & marketing at DreemAR, Bill Atta; and Birdstone Collective director Ian Blair.
Te evet, they say, is designed to inform brand owners and managers of the latest options in printed packaging (including print trioggered experiences like AR) that can boost consumer engagement; to inform packaging converters about new printing technology that could take their business and their customers' to the next level; and to explore the opportunities for commercial printers considering adding packaging to their portfolios.
Sessions will cover:
• Digital disruption and what it means for print
• Consumer engagement via printed packaging and POS
• Packaging design trends – what brands and printers need to know
• Game-changing printing technology and the advantages for converters/ printers and FMCG brands
• Automation, IoT, and AI... future directions for packaging and printing.