The focal point of the show will be the solutions to the challenges in relation to process feasibility and equipment operational efficiency that the market evolution gives to brand owners, suppliers and converters alike in meeting the different requirements of the industry.
These range from increasingly stringent legal requirements through to consumer expectations and the need for original packaging enhancements aimed at product differentiation at point of sales. Challenging applications include production of multi-layered coupons for a variety of food, non-food or pharma products, lamitube, shrink sleeves, security products and the like.
“In an industry where specialties are fast becoming the norm in some label segments where standard products won’t work anymore, converters need to keep their finger on the pulse and rely on a knowledgeable partner that provides them with the technical capabilities to solve even the toughest challenges” explains Matteo Cardinotti, Managing Director of Bobst Firenze and Head of BOBST Narrow & mid-web multi-process Product Line.
How BOBST succeeds in doing that will be evident in the different machine demonstrations that will follow one another at short intervals throughout the day. They will be run on two production lines:
•The M6 inline Digital Flexo line will spotlight the advantages of the unique Digital Flexo and Digital Automation workflow technology, including the REVO 7-color extended gamut printing.
•The M1 inline flexo press in its latest IoT configuration, is the first mechanical shaft connected label press in the industry and brings the benefits offered by connectivity to the widest number of converters.
Both presses will display the capabilities provided by their remote connectivity IoT features that exploit data to improve the production process, workflow and press room organization. During the demonstrations, visitors will be able to view, in real time on a large screen next to the press, the production data available on the presenter’s mobile phone.
The rich variety of samples available on the Labelexpo Americas booth will also take visitors through the visual and tactile experience of the quality of the output printed and converted on BOBST equipment. The area of the stand dedicated to BOBST innovative services will show the advantages of a range of web apps and of benchmark services that keeps BOBST equipment always at the peak of productivity.
Mouvent – the digital printing competence center of the Bobst Group – will also be at the BOBST booth during the exhibition, displaying the groundbreaking technology behind its range of innovative digital UV and water based label printers. Attendees will have the opportunity to take a close-up look at the MouventTM Cluster, a radical new approach, which uses extremely compact and lightweight clusters instead of fixed size print bars by color, arranging them in a modular, scalable matrix. The result is one system that can be simply adapted for all substrates, of all widths, for all markets. Print samples will be available on the booth and Mouvent staff will be on hand to answer questions on how the cluster approach will make digital label printing more accessible, more flexible, cheaper and simpler, while maintaining the highest quality standards.