Further to our Product Profile this month on the Epson SurePress L-4533A/AW digital label press comes the news that the press has been evaluated and approved by Pantone for its capability to achieve 91 percent1 of the PANTONE Solid Coated colours within delta E of 1.5 CIEDE2000.
The Epson SurePress L-4533A/AW is certified to reach its full Pantone coverage capabilities when used in conjunction with the Avery Primax 250TC/S692N/BG40W/BW6033B PS label media and Epson ink.
The 91 percent coverage certification is so wide that Epson regularly uses the XCMYK input profile versus GRACoL®, the industry’s current standard, and SWOP profiles made for earlier generations of pre-digital six colour equipment. The L-4533 uses a 4-colour work flow with the RIP and the press determines the orange and green automatically, saving time, simplifying the operation and improving the day to day accuracy of the jobs. In a rapidly changing printing and packaging landscape, this certification helps underscore Epson’s commitment to helping converters and their customers create engaging colour labels.
According to a study by the Journal of Experimental Psychology, colour helps people store images more efficiently than colourless scenes2, showing that colour labels are more memorable and consequentially recognizable. Studies by CCIColor – Institute for colour Research also show that between 62 and 90 percent of people’s subconscious judgment at initial viewing of a product is based on colour alone3, further pushing the need for greater colour achievability in the label market. The expanded colour selection allows owners of the Epson SurePress L-4533A/AW to address more applications, such as flexible packaging with photographic images.
ID Products, a company that specializes in labels, screen printed overlays and more, has been using the SurePress L-4533A/AW to create nutrition labels, craft beer labels, pharma labels, and more. Adding this press into its production workflow has expanded ID Products’ customer base as well as its reach into new and exciting market verticals. With its wide colour gamut and precision, the SurePress L-4533A/AW has reinforced ID Products’ foundation on delivering perfect and consistent quality, enabling the business to meet their customers’ high expectations for colour accuracy and dependability.
“Our business has been built on providing perfect and consistent quality, and we measure colour at the beginning, middle and end of runs with multiple light sources. I can say, the SurePress results have exceeded my expectations – colours are consistent time and time again,” said Luke Philippas, director of manufacturing and engineering, ID Products. “Using the SurePress, we are able to re-run jobs from months ago with little to no colour adjustment. This is not the first digital technology we have put into production, but it is the best.”
Designed for prime label converters and commercial printers, the Epson SurePress L-4533A/AW is an easy-to-operate, six or seven-colour inkjet digital label press for high-quality, short-run label printing. Delivering exceptional print and colour quality, as well as innovative features, the SurePress L-4533A/AW allows printers to expand their service offerings.
“Pantone’s certification of the SurePress L4533A/AW underscores the wide colour gamut this digital label press delivers to converters,” said Mike Pruitt, product manager, Epson America, Inc. “With the increasing demand for vibrant colour labels, this certification further shows that Epson is able to provide a solution to enable businesses to create brilliant and vivid colour labels while delivering high-quality results.”