Mactac’s new craft beer labels are formulated with a variety of facestocks and finishes with semi-gloss, white and clear film options for bottle applications, as well as chrome films for cans.
“Craft beer packaging is all about shelf appeal, and today’s brand owners are trying to capture a certain look, with only seconds to persuade potential customers,” says Kim Hensley, marketing manager, Mactac Performance Adhesives. “Often, this means the labels on bottles and cans are just as important as the liquid inside. With a goal to stand out as much as possible at the point of sale, brand owners are seeking labels with special effects that give the perception of quality – such as varnishes, textures, the ‘no label look’ and specialty inks, in addition to vibrant, colorful labeling solutions.”
The new craft beer label media are designed with Mactac’s 640-AT acrylic adhesive or the company’s newest Chill AT hot-melt rubber adhesive. Both can handle cold and damp environments, as well as elevated temperatures. They also contain water resistance properties, maintaining adhesive integrity and aesthetic appeal if exposed to water or moisture.