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Building your marketing strategy (Part 1)
By Glen Chapman
How do all your marketing strategies fit together into a complete business strategy? Justin Rolf-Marsh of Ballistix (Brisbane, Australia) talks about a Relationship-centric Marketing Model. Others call it a customer acquisition program, an advertising strategy or a marketing strategy. What ever you call it, it is basically how your entire promotions, sales process and business processes come together in your complete sales and marketing strategy.

Building your marketing strategy (Part 2)
Glen Chapman
We continue with the second part of the marketing strategy which includes looking at the information that you send to your communication list and the aim of this communication. We also look at the final stage of the marketing strategy - opportunity management.

The Rainmaker
By Gary Lockwood
Remember when scientists used to seed the clouds to try to make it rain? They would fly over rain clouds and dump salt pellets to try to force the rain from the clouds. I guess they figured that they could just help Nature along a bit.

Practical marketing tips
By Glen Chapman
The following are a few tips that will help you with your marketing. By keeping these things in mind when you are planning your marketing strategy and when you are dealing with your clients and prospects you will be more successful in building relationships.

Networking and Its Benefits
by Glen Chapman
After a recent regional forum and discussions with a number of people, it seemed that there were a number of business people that were not taking advantage of the huge potential networking can offer a business.

Planning your web business
By Glen Chapman
I am not sure were I first heard it but I have seen it many times since "Failing to plan is planning to fail!"  This is one of those sayings that holds in any part of our life. So lets have a look at a plan for a web presence.

Tips to improve your Cold Call Marketing
by Glen Chapman
Before you embark on your next cold calling exercise, read these top ten pointers and see which ones you can employ to help you get better results. More appointments, sales and more

Leadership, Image and Marketing 
By Glen Chapman
At a recent local economic development meeting, there were a number of IT business discussing what was needed for them to expand the local industry. Part of this was looking at more clients from outside the area and in Sydney, Canberra and Brisbane. One of the participants said that on a few occasions when they had tendered for jobs they had lost the tender based on the fact that they were a small firm.

A new angle on cold calling
by Glen Chapman
Making phone calls to prospects is one of the biggest fears of any small business person when they think about doing them. Well I wanted to tell you a story about something that we did this week that really surprised us when we started calling some prospects.

Sign companies and web sites, or the lack thereof
By Brian Stickland
It is an eye opening experience to view the world's number one business directory, the Yellow Pages, and to see the huge number of sign companies that either do not have a web site or are ignoring the opportunity of promoting it.

Why the Marketing Budget should be the last thing you cut
By Alison Stieven-Taylor
Many companies make the mistake of pulling back on their marketing budgets when there is an economic downturn, but now is the time when you should be out there talking up your business and helping your customers to better utilise their own marketing spend.

Growing your business in a very competitive market
By Germán Sacristán, Business Development Manager, EAMER, Kodak’s Graphic Communications Group
Although marketing and sales principles have remained unchanged for many years, a lot of companies still find it challenging to apply theses basics in today’s market place

Monitor Your Success
Large, sophisticated business organisations often establish and maintain planning and monitoring centres variously referred to as "war rooms", "chart rooms", "planning centres" and the like.

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